About:
Pro-Meridian
Founded in the early 10 in the city of Francistown and focused on delivering heavy machinery services (Excavator, Bulldozers, Backhoe Loader, Power Shovel, and Grader ) Pro-Meridian is now one of the largest construction companies in Botswana
The concept:
The creation of a unique and memorable brand that also manages to stand out requires the idea that stands behind to come out in a clean and simple fashion.
The brand must be like a piece of art. It should have the qualities necessary to keep it alive as time and trends go by. It must be flexible, being able to change its scale from a monument to a miniature without losing any of its strength and beauty.
As the company name is a family name and excludes any associations, the best approach, in this case, is to stylize and shape graphically the first letter P, and M It's a good idea to add subliminal meaning in the graphic element just to emphasize what the company activities are. A resemblance with a heavy machine at work that expresses activity, power, stability, and professionalism will be the best solution. The most effective way of communication remains the correct and pure Minimalistic form with a clear idea and purpose, without redundant elements.
THANK YOU FOR APPRECIATING!
